STORIES
Challenge
FinSecure’s outbound campaigns suffered from low engagement. Generic templates, poor personalization, and spam folder issues meant most emails went unread. They needed higher reply rates to hit aggressive pipeline goals.
How Arc Helped
Implemented deep AI research that analyzes each lead’s company news and role context.
Created custom prompts to match FinSecure’s professional, trust-based tone.
Built conditional sequences that adapt follow-ups based on replies.
Used deliverability infrastructure to achieve consistent inbox placement.
Results
3.8x increase in positive responses
Reply rate jumped from 9% to 31%
40% more meetings booked from cold outreach
Highest performing campaigns in company history
Final Quote
“Finally, cold emails that don’t feel cold. Prospects actually reply like they’re talking to a real person.” — Alex Kim
